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Eye Candy Design

Fresh, Iconic Branding & Design for Food & Beverage
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    • Who We Are
    • Our Process
  • services
    • Branding & Packaging
    • Prop Styling
  • Branding
    • New Brands
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  • glass
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packaging design

A love of the printed page

Beste Guney September 24, 2024

On behalf of all designers, I'd like to make a confession:
We still love paper.

From my quarterly subscription to Issues Magazine Shop to drooling over Standards Manual's publications to my sample paper pack from Spicers Canada, I still can't get enough of it.

Press checks are no different. There is still a thrill of opening up a set of hard proofs and seeing your work jump from the screen into real life (coupled with a small panic that you are going to find an error at this late stage). 😳

Of course there are many aspects of our business lives where we can, and should, go paperless. But then again there are some that I hope will live on.

← Not all labels are created equal! BOPP versus paper labelsAppreciating a Great Logo: Bold, Memorable, and Full of Personality →
 

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Doing business post Covid-19
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Disappearing content? Why bother?
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At the same time, SnapChat was the new social media platform du jour, and it’s main differentiator was the ability for users to post content that would disappear after 24 hours. Given that the content wasn’t going to be stuck on one’s feed forever gave people the opportunity to post more spontaneously, and not worry about achieving the perfect photo. SnapChat users felt less constrained within this structure, and hence posted more often. Eventually Instagram took notice.

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Consumer packaged good (CPG) food & beverage design. Specializing in specialty ethnic & heritage products going to retail

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