Not all labels are created equal! BOPP versus paper labels

Before you send that label to print - dyk not all labels are created equal?!

A common mistake made in the early days of a new food business is to choose paper labels as a way of cutting costs or in order to choose a more sustainable option.

BUT if your food contains oils or water you can run the risk of the ink spreading.

I mention this b/c I know this happened to several clients of mine who were doing their own label design before working with me.

Here are some other pros & cons of BOPP versus paper:

🔹 Appearance
BOPP Labels: Offer a sleek, glossy, or matte finish. They provide a high-quality, professional look that enhances the product's appeal.
Paper Labels: Offer a natural, rustic, and eco-friendly look. They can be textured and have a classic appeal, perfect for artisan or organic products.

🔹 Adhesion and Application
BOPP Labels: Excellent adhesion to a variety of surfaces, including plastic, glass, and metal. Suitable for products requiring long-term labelling.
Paper Labels: Good adhesion but may not perform well on surfaces exposed to moisture or oils. Great for short-term or dry applications.

🔹 Environmental Impact
BOPP Labels: Made from polypropylene, a type of plastic. While durable, it’s less eco-friendly compared to paper.
Paper Labels: Biodegradable and recyclable, making them a more sustainable choice. Ideal for brands focused on reducing environmental impact.

🔹 Cost
BOPP Labels: Generally more expensive due to their superior durability and appearance.
Paper Labels: More cost-effective, suitable for budget-conscious projects or products with shorter lifespans.

Now you know!