Building a new brand is like staking a claim: you need a clear sense of where your company lies within the competitive landscape.

Combining insights, research and a strong sense of who your product or service is for will culminate in an aesthetic for your brand that does the talking when you aren’t in the room.

In this process we will sweat the small stuff!

• What feelings does your brand communicate?

• Who is the audience we intend this for?

• Could the present logo in any way offend or be misinterpreted and how do we avoid this going forward?

• How do we guide the audience into seeing what we what them to see: 1st, 2nd, 3rd (visual hierarchy)

• Will the new logo scale, from a tiny Instagram profile pic on the smallest phone to an outdoor billboard?

Branding projects include a design system complete with visual identity, systemized colour palette, and a style guide for your team’s use.

Rebranding an established brand isn't a blank page, it's an inheritance. You're not creating recognition from scratch; you're protecting what already exists while giving the brand room to grow into where it needs to go next.

We treat existing brand equity as an asset to protect first and evolve second, because the goal was never a brand that simply looks different, it's a brand that stays instantly recognizable to the customers who already trust it.

• Which visual assets are actually driving recognition, and which are simply due for a refresh?

• What's changed in your market, your audience, or your product line since the brand was last touched?

• How do we modernize execution without asking loyal customers to relearn who you are?

• Whose input matters (internally and externally) before any change gets made?

• How does this stand up next to your competitors on shelf today, not just when your brand first launched?

Rebranding projects include a full brand equity audit, stakeholder alignment, and a design system built to carry your brand and its full product line into its next chapter.

We create highly impactful packaging that conforms to labelling regulations in both the US and Canada.

Keeping in mind where your product will live on the shelf, along with the messages you need your ideal customer to see, our packaging design systems both creates the emotional response and highlights the rational reasons to make the purchase.

Our packaging design process focuses on:

• How do we tell our message in the 2 seconds that the customer is glancing at our shelf?

• What visual cues can we use to guide them - colour/typography/illustration/photography?

• What is required to be on the package?

• How can this design system scale to include future new products and/or product lines?

Packaging projects include a design system for an entire product line, integrating all required components including barcodes, nutrition facts table, ingredient lists and French translation where required.

The packaging design is an extension of that brand on the retail shelf, with strong visual cues that anchor the flavours and variations that come with your product.

Telling your story across multiple digital and print channels can be challenging. Creating a cohesive look is key.

We create:

• sell sheets

• pitch decks

• POP displays

• tradeshow displays

• websites
  
  to create a seamless experience for your customers.