Building a new brand is like staking a claim: you need a clear sense of where your company lies within the competitive landscape.

Combining insights, research and a strong sense of who your product or service is for will culminate in an aesthetic for your brand that does the talking when you aren’t in the room.

In this process we will sweat the small stuff!

• What feelings does your brand communicate?

• Who is the audience we intend this for?

• Could the present logo in any way offend or be misinterpreted and how do we avoid this going forward?

• How do we guide the audience into seeing what we what them to see: 1st, 2nd, 3rd (visual hierarchy)

• Will the new logo scale, from a tiny Instagram profile pic on the smallest phone to an outdoor billboard?

Branding projects include a design system complete with visual identity, systemized colour palette, and a style guide for your team’s use.

Starting at $2900

We create highly impactful packaging that conforms to labelling regulations in both the US and Canada.

Keeping in mind where your product will live on the shelf, along with the messages you need your ideal customer to see, our packaging design systems both creates the emotional response and highlights the rational reasons to make the purchase.

Our packaging design process focuses on:

• How do we tell our message in the 2 seconds that the customer is glancing at our shelf?

• What visual cues can we use to guide them - colour/typography/illustration/photography?

• What is required to be on the package?

• How can this design system scale to include future new products and/or product lines?

Packaging projects include a design system for an entire product line, integrating all required components including barcodes, nutrition facts table, ingredient lists and french translation where required.

Starting at $4500 for 3 SKUs

Telling your story across multiple digital and print channels can be challenging.

Creating a cohesive look is key.

We create:

• sell sheets

• pitch decks

• POP displays

• tradeshow displays

• websites
  
  to create a seamless experience for your customers

Full suite branding audit/refresh

Initial study of existing logo and its strengths and weaknesses (i.e. what to retain, what to optimize/modify, how to preserve brand equity while elevating the brand to a more mainstream/accessible position in the marketplace)

Three initial concepts, presented using mockups to demonstrate possible final applications

Digital and print-ready files for immediate use + stylized icon for social media, if applicable

Standardize Pantone values of final brand colour palette for consistency across digital and print applications

Includes a brand style guide with guidelines for proper use, tone of voice, official colour palette and recommended complementary colour palettes

Initial audit of existing website to determine how to strengthen the brand using graphic assets and colour treatments consistent with the new aesthetic

Labels or preprinted materials

2 concepts to select a general label look-and-feel for all products

Apply up to 3-5 existing SKUs

Integrate all supplied/required information, including ingredient lists/nutrition facts/barcodes

Includes project management of regulatory compliance

Does not include art direction or photography

Up to 8 revisions of each SKU

Printer-ready files on dieline for label printer