Rebranding Projects: Before and After

Making your brand look as good as it tastes.

What do customers think of your product when you aren't in the room to sell it? For over 17 years, we have crafted visual identities for food companies, ensuring their shelf presence matches their quality.

We specialize in partnering with founders who have successfully bootstrapped their first decade and are now ready to evolve from a business into a legacy brand.

Artisan Caramel Rebrand

Laura Raes began as a pandemic passion project—a way for founder Sheri Visakaly to escape corporate life. While her signature candies were an instant success, the DIY visual identity quickly struggled to keep pace with the quality of the product.

We stepped in to bridge that gap. Respecting the brand equity Sheri had already built, we preserved her distinct signature teal but completely modernized the logo assets and visual system. This refresh gave the brand the professional polish it needed to graduate from a home business to a competitor in major retail chains and the corporate gift market.

See the full project.

Coastal Coffee Rebrand

Owners Ben and Bri began their roasting journey in the back of their green hippie van, and they haven’t stopped. Their enthusiasm and zest for life is apparent in everything they do, and the time had come to elevate their packaging and branding to reflect this and to differentiate themselves in order to penetrate more of the e-commerce and retail market.

This project began with a branding refresh, where it was agreed that the iconic van graphic should be preserved, but strengthened, and with the business name more tightly integrated into the art. The green colour was also updated to a more vibrant shade, in better keeping with the brand’s personality.

See the full project.

Great Lakes Farms Rebrand

Following the complete rebranding of Great Lakes Farms, we turned our focus to their newest venture: an estate-grown hard cider. With 100% of the apples harvested directly from their orchard, the visual identity needed to reflect the authentic, artisanal nature of the product.

We designed a packaging system that highlights the specific apple varietals used in each blend, educating the consumer while reinforcing the "orchard-fresh" promise. The resulting design cuts through a crowded cider market with a premium look that scales effortlessly from bottles to cans, establishing the line as a high-quality staple on the shelf.

See the full project.

Blue Mountain Tea Company Rebrand

Blue Mountain Tea Company was already a Collingwood staple with a thriving in-store experience, but owner Katherine Maxwell was ready to scale into e-commerce and wider retail. Our challenge was to polish the brand for a national audience while maintaining the "swirl" icon her local customers loved.

We developed a complete rebrand and a strategic packaging system, including an award-winning tea sampler concept executed by Pique Packaging.

See the full project.

Tchitchinga: Seasoning Blends inspired by Togo

Food entrepreneur Nadia is proud of her heritage and its strong roots in food preparation and is keen to share these flavours with her new Canadian home.

We developed a visual identity behind the name “Tchtchinga”, which means barbecue, and then produced a tasty line-up of seasoning blends with bold colours and graphics.

See the full project.

Keto Product Rebrand

As an early adopter of the keto lifestyle, owner Leslie has found huge demand for her tasty products. With an online ordering system, customers love the convenience and flavour of her line of breads, entrees, and desserts. We created an aesthetic and product label line that screams fresh, energy, and clean living.

See the full project.