Clean, Energetic Branding for Early Keto Adopter's Food Line
ALTER EAT-O owner Leslie Lang, an early adopter of the keto lifestyle, experienced huge demand for her tasty keto-friendly breads, entrees, and desserts sold through online ordering. Eye Candy Design created an aesthetic and product label line that screams fresh, energy, and clean living—perfectly capturing the brand's health-conscious values while supporting the business's flourishing growth in the expanding keto market.
CLIENT: ALTER EAT-O
“I don’t know if I have expressed to you just how much I am *in love* with everything about this brand image, brand feel and these new labels. They make me SO happy every single time I see them! I couldn’t be happier! Thank you, thank you, thank you!”
BRANDING
PACKAGING DESIGN
MARKETING COLLATERALS
The Challenge
Capturing Keto Lifestyle Values Through Visual Design
Leslie needed packaging that reflected the freshness, energy, and clean living principles central to the keto lifestyle while standing out in the growing low-carb food market.
Key challenges:
Communicating fresh, energetic, health-conscious brand values
Differentiating in the rapidly expanding keto food category
Creating cohesive system across breads, entrees, and desserts
Supporting online ordering business model with appealing product photography
Reflecting Leslie's early adopter expertise and quality commitment
Our Strategic Design Solution
Working closely with Leslie, we developed packaging that captured ALTER EAT-O's essence through:
Design elements communicated freshness and quality, essential for keto consumers seeking whole, unprocessed food alternatives.
Bold, vibrant colours conveyed the energy and vitality associated with ketogenic lifestyle benefits.
Minimalist, uncluttered design reflected the clean eating principles of keto diet—simple, pure, health-focused.
Created unified label system working across diverse product categories from breads to desserts, maintaining brand recognition throughout the line.
Thriving Keto Business Success
The packaging design supported ALTER EAT-O's market success. Eye-catching packaging combined with quality products and convenient online ordering created winning formula for business growth. Successfully tapped into growing keto diet market with packaging that resonated with health-conscious consumers. Customers responded positively to the combination of convenience, flavour, and attractive packaging. Design perfectly aligned with ALTER EAT-O's ethos, supporting Leslie's dedication to quality and keto lifestyle commitment.
Conclusion
ALTER EAT-O demonstrates how packaging can capture lifestyle movement values while supporting business growth. The fresh, energetic, clean aesthetic perfectly reflects keto principles, helping Leslie Lang's early adopter business flourish in the expanding low-carb market.