Premium, Calming Tea Rebrand

Blue Mountain Tea company, based in Collingwood ON has a strong local following, attracting both residents and vacationers. While the in-store experience is thriving, the owner wants to grow—by bolstering her e-commerce platform and getting into select retail stores. She was attached to the signature swirl in her visual identity but knew the brand needed a more polished and professional look to support the expansion.

We decided on a dual primary colour palette to allow consumers to quickly distinguish between caffeine (blue) and non-caffeine (green) products. On shelf, this helps speed consumer’s buying time by reaching for the right product quickly and efficiently.

Consumers instantly connected with the new look—finding it fresh, stylish, yet true to the brand’s roots. The owner feels more confident in expanding her brand, knowing it now aligns with her broader goals. With a strong foundation in place, this tea brand is set to flourish in new spaces while staying authentic to its origins.

Work included a distinct packaging concept for a tea sampler perfectly executed by Pique Packaging.

CLIENT: BLUE MOUNTAIN TEA CO.

BRANDING

PACKAGING

MARKETING COLLATERAL