Southern US Nut Branding & Packaging
Looking to bring premium pecans directly from Georgia, Clover Pecan Co. was looking for an effective label that would have a distinct upscale yet natural feel, firmly rooted in a time and place. The result was a lovely use of bold typography and a soothing color palette.
Seasonal varieties of pecans are featured with a specially designated sticker.
The project expanded to include trade show banners, postcards, business cards and website.
“ I love how I can hear it say “hey y’all, I’m in a farmer’s market!”... with a southern accent, but it has the sophistication of art nouveau!”
CLIENT: CLOVER PECAN CO.
