Originally Published: Wed, Jul 28, 2021
Although everyone is trying to grab as much "summer" outdoors as we can while it lasts (although let's face it, as food & beverage producers we will be lucky if we can get even one weekend away), these next few weeks also bring us some great TV: the summer Olympics in Tokyo.
So you can probably picture your customers: sitting on their couch in front of their TV, or perched on their cottage patios with their phones, snacks and drinks in hand, catching the events (my favourites are beach volleyball and the new event, 3x3 basketball!). Likely they also have another device where they are keeping up to date on their social media consumption during commercial breaks...
Now might be the perfect time to be reminding them about your products!!
But how?? Here are a few suggestions:
Created an olympic-themed recipe with your products and upload it to Pinterest, the #1 go-to for many people when they are on the lookout for seasonal/themed dishes to share with friends. Don't forget Pinterest's optimal aspect ratio for their images is completely different than most platforms: 1000 x 1500px, or an aspect ratio of 2:3.
Create an series of Instagram stories, each featuring an event and how it can be watched with your product. Don't forget to champion the athletes from your home country!
Giveaways: if you are an Instagram or Facebook user yourself, these might seem overdone, but in reality since we are not back to 100% food sampling in most places, this remains the best way to get your products into the hands of potential new customers. Put together a snack box or meal kit with other local food companies and package it with an nod to the Olympic season
If you used any of these ideas, I'd love to know. Shoot me an email! (mailto:hello@eyecandydesign.ca) I'll be catching as much Olympic coverage as I can over here, and imagining what could have been if I had progressed from that 6th place finish in the 100 m in Grade 5. Lol!!